Maison St. Charles
OpportunityTurnaround of the Maison St. Charles
SituationThe 128 key New Orleans Garden District hotel, Maison St. Charles, was not meeting the profitability expectations of the owners. The ownership had lost confidence in their management at the time, Aimbridge Hospitality, and so they decided to make a change.
ActionExpotel Hospitality was engaged by the owners to take over operation of the Maison St. Charles. Expotel approached the asset in a much more entrepreneurial way than the much larger, former operator implementing creative sales & marketing, aggressive revenue management and e-commerce strategies, and a focus on guest experience that drove more positive online reviews. Simultaneous to revenue growth, Expotel focused on reducing both departmental and undistributed expenses.
Improved revenue management and e-commerce strategies made an immediate impact growing revenue 29% in the first year followed by 32% in the second year. While revenue grew, the expenses were reduced resulting in GOP growth that was doubled every year the first three years.